Mahesh Babu Doing Wrong Promotion?

Promotion is a very important aspect for any film’s success and even if it is someone like prince Mahesh Babu and his films, without promotion nothing can be done. However, one should also be careful as to what kind of promotion is being made and to what an extent. This we say after hearing about Mahesh’s new film. Apparently, this is being directed by the psychological thinker Sukumar. From the start, it is being insisted that Mahesh’s character is different and special. So, it is natural that people will come to the theatres with very high expectations. And this is always very risky to give such range of expectation to a film. By mentioning repeatedly that Mahesh’s character is unique and making that as an USP for promotion, it is essential that the characterization should really suit the hype. Otherwise it will be detrimental for the movie and will end up with nothing short of a disaster. Watch out Mahesh!