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Tuesday, January 5, 2016

ER Buyers Terrified Of Nannaku Prematho!

Low budget movies usually stay away from clashing with big budget movies. When small films don’t like to compete with one big movie, Express Raja producers surprised everybody by entering into the Sankranthi race. Even Soggade Chinni Nayana starring veteran star Nagarjuna is likely to struggle to get good number of screens because of the clash of Dictator and Nannaku Prematho. How could Express Raja get a decent release when three biggies are fighting it out? UV Creations has a wonderful track record and Sharwanand has become more reliable than ever, but pitching ER against three big movies is questionable. The effects of this are already seen as few buyers are expressing helplessness in getting a decent release for Express Raja. As per sources buyer who has bagged the overseas rights of Express Raja is worried about the heavy competition. Nannaku Prematho in particular is riding on high expectations and is likely to be allotted maximum screens in US. Sukumar’s brand name and the buzz around this NTR’s film have put Nannaku Prematho above the competition. Dictator and Soggade Chinna Nayana too would try to get as many screens as possible. Express Raja buyer who bagged the overseas rights for Rs 1.2 crore needs many screens to recover his investment. That is not possible in this scenario. Run Raja Run has done well in US but it was released when there wasn’t any competition. Express Raja too could do well but these may not be the ideal conditions for this small film. As per trade sources buyers of this movie are facing trouble in finding good theaters in the domestic circuit too. This film will need something exceptional to withstand this tough competition.

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